This slick video by IBM about the evolving role of the CFO ("The New Breed of CFO) which echoes many of the trends that we see here in the San Francisco Bay Area even among SMBs and startups.
Here are some of the key CFO trends from the video:
"Today's CFOs are taking a more active role in the overall growth and success of their organizations."
"They're using data in new ways, giving them the ability to anticipate the future, and play a larger part in their companies' growth strategies."
"The new breed of CFO is able to spot new opportunities, identify new markets and industries and find new customers."